Replatforming your website can seem complicated, but CMOs do it all the time and see quick results. For sites on complex systems like Sitecore, migrating can be particularly challenging. However, if the costs of maintaining your current system outweigh the benefits, we can introduce you to digital experience platforms that are great alternatives to Sitecore.
If you are a CMO or Marketing Manager and any of the following sounds familiar, scroll to the end of this post to schedule a call with us. Technological limitations should no longer constrain your marketing team's good ideas.
WHERE'D ALL OF OUR MARKETING BUDGET GO?
Do you remember buying cable TV plans years ago? They sold you hundreds of channels, including sports, teleshopping, and cooking channels. After a month, you realized you only watched three regularly.
Similarly, Sitecore's licenses include many marketing features that users often do not use. They sometimes even pay extra because their teams prefer other external tools, such as email marketing, due to better UX.
Sitecore license fees, plus renewal fees, start at around $40k per year and depend on factors like website traffic. Many customers find these fees non-transparent and excessively high. Even the companies that mainly use their websites to publish content could pay up to $80k annually for licensing, excluding development costs.
Meanwhile, Kentico and Umbraco offer transparent pricing plans, with Umbraco even providing a free version. Both systems are flexible, allowing you to include only the needed elements, and the maintenance cost reflects these choices.
WHERE THE HELL DO I CLICK TO DO THIS
You know that sinking feeling in your stomach when you have to use slow, unintuitive software that works as if it were sentient and wants to spite you?
Sitecore's mediocre UX is known and often expressed in user reviews. It also affects work efficiency. When you hire new content managers in your department, they must undergo long training, and your experienced employees have to face the awkward question, "But why does it work so illogically?".
In contrast, Kentico is designed for marketers, with intuitive editing tools, page builders, and content hubs for effortlessly managing multiple digital experiences and Umbraco offers extensive customization through various extensions and integration with your team's preferred digital tools.
HELLO? ARE YOU THERE SUPPORT? IT'S ME, THE USER
Sitecore is a closed platform, so only certified specialists can assist with development, creating new features, and problem-solving. Many users report difficulty obtaining help from Sitecore's technical support, with long waits for service via the Support Portal. The number of external developers familiar with the system is limited.
The alternatives we propose excel in support. Kentico offers prompt and practical support, while Umbraco, as an open-source system, benefits from a thriving community and abundant resources on open forums to help users navigate challenges.
Your digital marketing team should have simple tools to implement numerous marketing ideas independently without relying heavily on busy web developers. Kentico embodies this philosophy with its array of low-code and no-code tools, enabling easy creation of microsites and promotions under a single license. Umbraco, known for its composability and intuitive UX, seamlessly integrates with popular marketing tools.
Both systems offer excellent alternatives to Sitecore. A joint Discovery & Define session will help you determine which is best for your organization. Positive change is at your fingertips. Take the first step, and we will guide you through the rest.
Migrating off Sitecore or any other system? Let's talk about rebuilding your website in na new, more flexible system like Kentico or Umbraco.
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